Metrics guide: visits, clicks and where they come from

Where do I see my metrics?

In your dashboard, go to Channels → Metrics (the page is called Analytics). There you see how many people visit your page, what they click and where they come from.

A summary of these metrics also appears on your dashboard's home screen, in the Main metrics block. Both show the same numbers. Learn more in the Creator dashboard guide.

Choose what you want to see

At the top of the page you can choose:

• Period: Last 7 days or Last 28 days. Each number is compared with the previous period of the same length.
• Site: All sites together, your Link in Bio or your website on its own. This selector appears if you have a Link in Bio or a website.

What metrics can I see?

Summary

• Visits: how many times people came to your page.
• Average visit duration: how long people stay, on average.
• CTR: the click-through rate. It's the number of clicks divided by the number of views. If nobody taps anything on your page, your CTR is 0%.
• Total clicks: how many times people tapped your links and social icons.

Pageviews

A chart of your daily views, compared with the Previous period. It shows you at a glance whether your page is growing.

A visit is one person coming to your page. A pageview is counted every time a page is opened, so one visit can add several pageviews if the person browses your site.

Pages

The most viewed pages on your Link in Bio or website, with the Page URL, its views and the Avg. time people spend on each one.

Clicks

What your audience taps, split into:

• Link clicks: your links.
• Social clicks: your social media icons.

Devices

What kind of device people visit you from: Mobile, Desktop, Tablet or Other.

Countries

Which countries your visits come from.

What about my revenue?

Your revenue isn't in Metrics. You'll find it in:

• Your dashboard's home screen, in the Sales summary and Revenue by module blocks.
• Finance → Sales, with the detail of each payment.
• Finance → Wallet, with your balance and withdrawals.

How are they measured?

We use Matomo, a web analytics tool used by thousands of websites around the world. It counts visits and clicks on your Link in Bio and your website, with nothing for you to install.

A few things to keep in mind:

• Data is refreshed periodically, so a recent visit may take a little while to show up.
• If you ever see the message "Analytics are not available right now", try again later.

If you'd like to use your own tracking tools, on paid plans you can connect Google Analytics, Google Tag Manager, Meta Pixel and the TikTok pixel to your Link in Bio and your website.

If there's anything else you'd like to measure, contact us 😉