Campaigns guide: create a goal and receive donations

A goal is a donation campaign: an amount of money your community helps you reach. It has a progress bar that moves with every donation and, if you like, rewards for the people who chip in.

Use it to raise money for something specific: new gear, a trip, a project or a cause. You can run several goals at the same time.

How to get there

In your dashboard, go to Monetization → Goals.

At the top you'll see three tabs:

• Goals: the list of your goals.
• Donations: the donations you receive.
• Settings: options that apply to all your goals.

Create a goal

Tap Create goal and fill in the form.

The basics

• Image: your goal's cover photo. It's required. We recommend a square 800 × 800 px image.
• Campaign Name: short and easy to understand, up to 60 characters. For example, "Road to the World Cup".
• Description: explain what the money is for and why it matters. The more specific, the better.

Checkout

• Target Amount: your goal. We recommend adding 5% to 10% extra, in case a price goes up.
• Minimum Support Amount: the lowest donation you accept.
• Initial Amount: if you've already raised part of it, add it here. The bar starts with that progress, which gives early donors more confidence. It must be lower than the target.

Configuration

• Allow Direct Donations: lets people donate without choosing a reward. If you turn it off, you need to add at least one reward.
• Payment Button Text: what the donate button says, up to 120 characters. For example, "Support me". If you leave it empty, it says "Support this goal".
• Rewards: what you give people who donate a certain amount. We explain them below.
• Notify your audience: when you publish, we email your followers about your new goal.

Publish or save as a draft

When you're done, choose:

• Publish: the goal goes live and can receive donations.
• Draft: you save it without showing it. You can publish it later from Edit.

When you publish, you'll see a prompt to share it on your social accounts.

Rewards

Rewards encourage your audience to give more. Tap Add Reward and fill in:

• Name: for example, "Exclusive content".
• Description: what the person gets.
• Image: optional. We recommend 200 × 200 px.
• Limit quantity: turn it on if you only have a few. Under Limit, set how many, up to 10,000. If you don't turn it on, the reward is unlimited.
• Price: how much people need to donate to get it. It must be equal to or higher than the minimum support amount.

Your audience sees each reward with its "From" price and how many are left.

You can't delete a reward that has pending or processing donations. Mark them as delivered first (see Your donations).

Your goals list

In the Goals tab you see each goal with:

• Title and image.
• Status: Published, Draft or Completed (when it reaches 100% of the target).
• Main: a check mark shows your main goal.
• Goal percentage: how far along you are.
• # sponsors: how many people have donated.
• Goal Total: the target amount.

You can search the list and drag goals to change their order.

From each goal's menu you can:

• Mark as main.
• View: open it the way your audience sees it.
• Edit: change any detail, or switch it from draft to published.
• Share: copy the link or share it on your social accounts.
• Delete: remove it. If it's your main goal, you can choose which one becomes the new main goal. This can't be undone.

Your main goal

Only one goal can be your main goal. It's the one shown in the progress bar on your streams, in Monetization → Stream.

Your first published goal becomes the main one automatically. To change it, use Mark as main on another goal.

Where your audience sees it

• Your Link in Bio: when you create a goal, a goals block is added at the bottom of your page. You can move or remove it in the editor.
• Your website: with the Goals module you get a page listing all your goals (for example, yoursite.com/goals) and a page for each one. You can also add the Goals block to any page to show several goals, or the Featured goal block to show a single one front and center, with its rewards. Learn more in the complete website guide.

Donors choose an amount (from your minimum) or a reward, can leave you a message and mark it as private, and pay. When they're done, they see your thank you message.

Your donations

In the Donations tab you see three numbers at the top:

• Donors: how many people have donated.
• Last 30 days: how much you received in the last month.
• All time: how much you've received in total.

Below is the list with the Name, Email, Amount and Campaign of each donation. You can search the list and export it.

Tap View to open the details:

• Summary: the Amount, the Date and the Message, marked Private message when it is one.
• Reward: if the person chose one. Here you change the Reward Status: Pending, Processing or Completed, to keep track of what you've already delivered.
• Payer information: the answers to the fields you ask for at checkout, if you set them up. Learn more in the Sales guide.

Settings

In the Settings tab you can change:

• Activate campaigns: turns all your goals on or pauses them. If you turn it off, nobody can see them or donate.
• Show top sponsors: shows the people who have donated the most.
• Show recent donations: shows the latest donations received.
• Do you want to notify your followers?: the default for Notify your audience when you create a goal.
• Thank You Message: what people see after they donate. For example, "Thanks for your support!".

Where's my money?

Every donation also shows up in Finance → Sales, with the Campaigns module, the commission and the amount you get. There you can filter by goal. Learn more in the Sales guide.

The money goes to your Wallet, where you can withdraw it. Read how to withdraw my money.

Tips for a successful goal

• Use a clear image and a name that speaks for itself.
• Explain in the description what you'll use the money for.
• Add an initial amount if you already have part of the target.
• Offer rewards at different amounts, starting with something simple like a thank-you.
• Share it often on your social accounts and on your streams.