Guide to prepare for Black Friday
Friday, November 28 is Black Friday. This is a historic date for commercial sales that has spread worldwide. And of course we'll show you how to take part with your eSponsor page.
The 4 elements you should consider for Black Friday are:
- Coupons for your shop
- Coupons for your subscription plans
- Exclusive Black Friday products
- Notification emails
REMEMBER TO KEEP YOUR COUPONS ACTIVE ALL WEEK
Shop coupon ideas
BLACKFRIDAY - BLACK - BF - DCTO - OFF - DCTOBLACK - DCTOBF
Remember that you can create percentage discounts or fixed-amount discounts. We recommend always using percentages when the discount is 50% or more.
You can also limit the number of coupon uses to give your audience a sense of exclusivity. For example, you can offer 60% off to the first 5 buyers.
Create your discounts here 👉 https://esponsor.com/discounts
Subscription plan coupon ideas
PLANBLACKFRIDAY - PLANBF - SUBBF - DCTOSUB
You can offer the first month of your subscription plans at a lower price. That way more people discover your exclusive content and end up paying for more months.
In this case, you can also limit the number of discount uses.
Create your discounts here 👉 https://esponsor.com/discounts
Exclusive product ideas
Depending on the content you sell through eSponsor, you can offer exclusive products for this Black Friday.
In general, sponsors look for promotional bundles — a product that groups several products together.
If you sell illustrations, photographs, or art, try offering a new product that bundles 2 or 3 other products.
If you sell coaching, consulting, or sessions, create a product that includes 2 appointments for the price of one.
Reusing old content or offering "2-for-1" deals are good ideas.
To create products 👉 https://esponsor.com/shop
Notification email ideas
With the Messaging tool on your eSponsor page you can send mass, free emails to your followers and buyers.
With these emails you'll make sure your audience knows about your discounts and exclusive products, and you can invite them to visit your page.
An example of a good email would be:
Greeting
Notice that you'll participate in eSponsor Black Friday
Details of your discounts and exclusive products
Closing and invitation to visit your page
To send emails 👉 https://esponsor.com/email/campaigns
Make sure you complete the following 👇
☐ Your eSponsor page URL in the bio of your social networks ☐ Social media post indicating you'll participate in Black Friday ☐ Pinned post on your social networks inviting people to visit your page ☐ Special Black Friday products published or in draft ☐ Free or sample product published or in draft ☐ Featured products appear first in your shop ☐ Product discount coupons created ☐ Subscription plan discount coupons created ☐ Black Friday announcement email written and sent ☐ Black Friday kickoff email written and sent ☐ Invitation to buy email written and sent ☐ Shop link created ☐ Subscription plans link created ☐ Content inviting people to see your discounts published or scheduled ☐ Reminder content for your discounts scheduled ☐ Content explaining your active coupons scheduled ☐ Incomplete campaign visible on your page
How to complete the checklist?
To create discounts 👉 https://esponsor.com/discounts
To send emails 👉 https://esponsor.com/email/campaigns
To create products 👉 https://esponsor.com/shop
To create subscription plans 👉 https://esponsor.com/memberships/tiers
To create content 👉 https://esponsor.com/content-manager/posts
To create links 👉 https://esponsor.com/page/links/groups
To create campaigns 👉 https://esponsor.com/goals
Need help?
We share more tips and advice through our WhatsApp channel 🤓
You can also send us a direct message if you need help with ideas or adjustments to prepare for Black Friday.
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